Back to work
Fashion·EUUGCSocial
Atlas Couture
+860% UGC volume
◇ Challenge
The problem on the desk.
A capsule drop calendar with no creator engine behind it.
◇ Strategy
The angle we took.
Built a rolling roster of 40 creators with drop-aligned briefs.
◇ Execution
Shipped, not slidewared.
10 drops · 280 pieces of UGC · zero stock photography.
◇ Results
What the numbers said.
0%
UGC volume
0
Sold-out drops
0%
Average video watch
◇ What we'd do next
The forward play.
License the top creators into a paid ambassador tier.