Nagehan KaramanFounder of Divalos

Nagehan works at the point where strategy has to survive contact with execution. Her approach starts with the commercial question — which customer, which offer, which channel, at what cost — and only then moves to campaigns, creative and reporting.

That means positioning, pricing narrative and lead qualification are treated as part of marketing rather than as someone else's remit, and it is why Divalos was built as one connected team instead of a set of channel services.

Day to day, she stays close to the accounts: reading tests, questioning attribution, and pushing decisions towards evidence rather than habit. Her work spans Turkey, Dubai and international markets, in Turkish and English.