Google Ads Agency in Istanbul
Search, Performance Max and YouTube managed for Turkish demand — with the keyword, offer and tracking work that decides whether a click ever becomes a sale.
- Dubai · Istanbul · London
- Strategy + performance + creative in one team
- 500+ vetted creators across MENA, EU and Türkiye
◆ The short answer
A Google Ads agency in Istanbul manages Search, Performance Max, Shopping and YouTube campaigns for Turkish-language and export demand. The lever is rarely bidding: it is search intent mapping, landing page match, negative keyword hygiene and conversion tracking that reports qualified sales rather than form fills. Divalos runs all of that from its Istanbul team, alongside Meta and creative.
Google Ads (Istanbul): Divalos plans, builds and manages Google Search, Performance Max, Shopping and YouTube campaigns for Turkish brands, including conversion tracking and landing page alignment.
Where Turkish Google Ads accounts leak money
Turkish search volume is dominated by broad, price-led queries. Without negative keyword discipline, a healthy-looking account spends most of its budget on people comparing, not buying.
Performance Max hides where the money went. Without asset group separation and clean conversion inputs, it optimises toward the cheapest action rather than the valuable one.
Most accounts still report form fills as conversions. Once qualified sales are imported back, bidding starts learning from revenue instead of noise.
Common findings in an Istanbul account audit
- One Performance Max campaign absorbing budget with no asset group logic.
- No negative keyword list, so brand, jobseeker and comparison traffic runs at full cost.
- Conversion actions counting every form, chat and phone click at equal value.
- Ads promising a price the landing page never states.
- Turkish and export queries mixed inside the same campaign and budget.
- Search terms report untouched for months.
How we work an Ads account
Intent map
Which Turkish and English queries indicate buying, comparing or researching, and what each deserves.
Tracking repair
Conversion values, offline imports and de-duplication before any budget change.
Structure rebuild
Search, PMax, Shopping and YouTube separated so each one's contribution is readable.
Weekly decisions
Search terms, negatives, landing page tests and budget shifts on a fixed rhythm.
What we manage
Search campaigns
Turkish and English keyword sets, match type discipline and ad copy testing.
Performance Max
Asset group structure, exclusions and feed hygiene so PMax stays accountable.
Shopping
Feed quality, product-level bidding and margin-aware prioritisation.
YouTube
Demand generation sequenced behind search capture, with creative from our own team.
Conversion tracking
Server-side events, call tracking and offline sales imports.
Landing pages
Message match and form experiments run against cost per qualified sale.
Real examples of Google Ads work
Negative keyword discipline on Turkish search
Broad price-led and jobseeker queries were absorbing budget. Intent-based negative lists were built, branded and non-branded demand separated, and budget moved onto buying-intent queries.
Performance Max made readable
Asset groups separated by product and margin, brand and remarketing traffic excluded, feed attributes rebuilt, so PMax stops taking credit for demand that already existed.
Tracking before bidding
Conversion values assigned, duplicates removed, call tracking added and closed deals imported from the CRM before any budget change.
Published case study: Northbeam Studio — 51% lower cost per lead
Enquiry path rebuilt for education demand
Intent-matched landing pages and a shorter enquiry form tested against cost per qualified enquiry rather than clicks.
Published case study: Washington University — qualified enquiry growth
Shopping feed work for Turkish e-commerce
Feed titles and attributes rewritten for Turkish search language, with product-level bidding weighted by margin instead of volume.
Export search as its own account
English-language Gulf, EU and US queries built separately from Turkish demand, with their own landing pages and budget.
Local search coverage in Türkiye
Turkish paid search is mobile-heavy, price-sensitive and highly local. Keyword sets and landing pages are built around how people search for a service near them.
Istanbul areas
Area-level and "yakınımda" queries across Levent, Maslak, Şişli, Beşiktaş, Kadıköy and Ataşehir.
Ankara & İzmir
Own campaigns where competition and cost per click differ from Istanbul.
Call and WhatsApp intent
Call extensions, call tracking and WhatsApp click measurement for service businesses closing by phone.
Turkish and English intent sets
Separate keyword, ad copy and landing page sets so export demand is never judged on domestic metrics.
B2B and industrial demand
Manufacturing, logistics and professional services queries where one lead justifies a long test window.
Gulf export demand
Dubai and GCC search demand run with our Dubai team, on market-specific pages.
Search and lead results we can point to
Washington University
Intent-led search capture supported by a rebuilt enquiry path.
- Qualified enquiry growth
- Lower cost per enrolment enquiry
Northbeam Studio
Founder-led creative plus tightened intent capture.
- 420% growth in qualified demos
- 51% cost-per-lead reduction
Halcyon Hotels
Direct booking demand recovered from intermediaries.
- Direct booking growth
- Lower blended acquisition cost
Figures come from published Divalos case studies; each one states its own baseline and timeframe.
Good fit
- Businesses with existing search demand for what they sell.
- Teams that can report which leads actually closed.
- Brands willing to fix the landing page, not only the bids.
- Turkish companies selling into export markets alongside the domestic one.
Poor fit
- Categories with almost no search volume, where demand must be created first.
- Accounts where no one can confirm lead quality.
- Advertisers wanting keyword lists without tracking work.
- Engagements judged on click volume.
Google Ads in Istanbul: FAQs
Do you work with Turkish-language search only?
No. We build separate Turkish and English intent sets, which matters for exporters selling into the Gulf, Europe or the US.
Will you rebuild or optimise our existing account?
We audit first. If the structure prevents clean reading, we rebuild; if not, we repair tracking and work the search terms.
Do you manage Performance Max?
Yes, with asset group separation and exclusions so PMax cannot quietly absorb brand and remarketing traffic.
Who owns the ad account?
You do. Accounts, conversion setup and creative files stay with your business.
How is success measured?
Cost per qualified sale or enquiry, not clicks or raw conversions. That requires sales outcomes coming back from your CRM.
Do you also run Meta?
Yes. Google and Meta sit in one pod with shared creative and one measurement layer.
◆ Contact
Want us to read your Google Ads account?
15 minutes on structure, search terms, tracking and the first change we would make. No deck, no commitment.