AI Max Growth Audit
Google Ads AI Max now decides more of the Search journey: which queries you match, which headlines show and which page receives the click. The Divalos AI Max Growth Audit checks whether those decisions produce qualified leads and revenue — not just cheaper clicks.
- Dubai · Istanbul · London
- Strategy + performance + creative in one team
- 500+ vetted creators across MENA, EU and Türkiye
◆ The short answer
An AI Max Growth Audit reviews five layers of a Google Ads Search account together: campaign structure, search intent, creative, landing pages and conversion measurement. Each meaningful search term is traced from query to ad to landing page to CRM outcome, so you can see where AI Max is creating value and where it needs tighter controls.
AI Max Growth Audit: a Divalos review of Google Ads AI Max for Search campaigns that connects search terms, creative, landing pages and conversion data to qualified lead and revenue outcomes.
Why audit AI Max now
Campaigns using automatically created assets or campaign-level broad match are moving to AI Max, and Dynamic Search Ads follow on a separate timeline from February 2027. Settings that were once manual are now shared decisions between you and Google's AI.
On 23 September 2026 Google announced a unified report showing search term, creative asset and landing page in one view, with availability to follow later in the year. The existing "Search terms and ad combinations" view already lets you start the audit today.
The question is no longer whether AI Max finds more traffic. It is whether that traffic becomes qualified pipeline.
What we usually find
- AI Max features switched on by migration, with nobody deciding whether they should be.
- Broad and keywordless matches reaching informational or out-of-market queries.
- Final URL expansion sending clicks to blog, careers or support pages.
- Text customization producing headlines that do not match the offer or brand.
- Brand and location controls left empty.
- Primary conversions set to low-value actions, so bidding optimises toward the easiest lead.
- No CRM feedback, so Google cannot tell a qualified lead from a spam form.
Structure → intent → creative → landing page → conversion
Campaign structure
Which campaigns and ad groups run AI Max, which features are on, how budgets and bidding are set, and where migration changed behaviour.
Search intent
Search terms and match sources reviewed for commercial relevance, market, language and location of intent.
Creative
Headlines and assets shown per query, including text customization, checked against offer, brand and intent.
Landing pages
Which URLs AI Max selected, whether they fit the query, and which pages need exclusions or improvement.
Conversion analysis
Conversion definitions, tracking quality, enhanced conversions for leads or offline imports, and CRM outcomes by query and page.
What the audit delivers
AI Max settings map
Every campaign's AI Max features, controls and migration status in one view.
Search term review
Relevant, irrelevant and borderline queries, with negatives and brand or location controls proposed.
Query → ad → page table
The most important search term, headline and landing page combinations, marked keep, fix or exclude.
Landing page findings
Pages that should receive AI Max traffic, pages to exclude and pages to improve.
Measurement plan
Conversion hierarchy and the CRM feedback needed to optimise for qualified leads and revenue.
30-day action list
Prioritised changes, with what to test and how to judge the result.
Related work
We do not publish AI Max benchmarks. Audit findings depend on your account, market and conversion data.
Talk to DivalosGood fit
- Search campaigns moved or moving to AI Max.
- Lead-generation businesses where lead quality matters more than lead volume.
- Accounts in the UAE, GCC or Türkiye serving several languages, locations or services.
- Teams with a CRM, or willing to connect one.
Not a fit
- Accounts looking for a guaranteed CPA or ranking.
- Very small budgets where AI Max is limited by budget.
- Teams that want a media retainer pitch rather than a diagnostic.
AI Max Growth Audit — questions
What does an AI Max Growth Audit cover?
Campaign structure, search intent, creative, landing pages and conversion measurement, reviewed together so each search term can be traced to a CRM outcome.
Do I need the new AI Max report for the audit?
No. The unified report announced on 23 September 2026 is not yet generally available. The audit uses the current search terms, Search terms and ad combinations, asset and landing pages reports.
Will the audit tell me to switch AI Max off?
Only where the evidence supports it. Often the answer is tighter controls — brand and location settings, URL exclusions, negatives and better conversion signals — rather than turning features off.
Do you need access to our CRM?
Read access to lead stages helps us judge lead quality. Without it, the audit still covers structure, intent, creative and landing pages, and sets out the CRM feedback to add.
Is this only for UAE businesses?
No. We run it for accounts in the UAE, GCC and Türkiye, and for companies advertising across those markets.
Request an AI Max Growth Audit
Tell us which account and campaigns are affected. We start with a short call, then review structure, search intent, creative, landing pages and conversions.