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Higher Education·EUBrandUGCSocial
Washington University
+212% engagement
◇ Challenge
The problem on the desk.
Strong academic equity, weak digital identity. Their feed didn't match the prestige of the institution.
◇ Strategy
The angle we took.
Rebuilt the brand system, then trained a student creator collective to populate it without diluting it.
◇ Execution
Shipped, not slidewared.
Identity refresh · Creator onboarding · 4-month content sprint.
◇ Results
What the numbers said.
0%
Engagement lift
0
Follower growth
0
Earned mentions
◇ What we'd do next
The forward play.
Spin a sub-channel for graduate programs with its own creator pod.