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Hospitality·MENABrandPerformance
Halcyon Hotels
+178% direct bookings
◇ Challenge
The problem on the desk.
Too dependent on OTAs. Margin bleeding out.
◇ Strategy
The angle we took.
Repositioned the brand around an actual point of view, then chased direct demand.
◇ Execution
Shipped, not slidewared.
Brand reset · Direct-booking funnel · Loyalty narrative.
◇ Results
What the numbers said.
0%
Direct bookings
0
Loyalty signups
0%
OTA dependency drop
◇ What we'd do next
The forward play.
Open a creator residency at the flagship property.