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Fintech·MENAPerformanceBrand
Ledger Noir
+5.1x ROAS
◇ Challenge
The problem on the desk.
Premium positioning, supermarket performance budgets.
◇ Strategy
The angle we took.
Cut the audience in half, doubled creative volume, killed every asset older than 14 days.
◇ Execution
Shipped, not slidewared.
62 creative variants · Meta + Google · 90-day sprint.
◇ Results
What the numbers said.
0x
ROAS multiple
0%
CAC drop
0
Net new accounts
◇ What we'd do next
The forward play.
Move the top 20% of creatives into a CTV test.