Abonesepeti
The problem.
Commodity-level paid efficiency in a crowded subscription category, with repeat purchase as the real profit lever.
The strategic insight.
Subscription marketplaces don't lose on price — they lose on trust at checkout. Real usage beats product renders.
The method.
Rebuilt creative around real unboxing and usage moments, segmented campaigns by subscription category, and removed checkout friction to protect paid efficiency.
Meta + Google · 70+ creative variants · retention loops.
- 01
Creative diagnostic
Audited the account against category benchmarks and the actual objections buyers voice before checkout. The gap was trust, not traffic.
- 02
Usage-first creative system
Replaced product renders with real unboxing and usage moments, so the creative answered the trust question before the checkout page had to.
- 03
Category segmentation
Split campaigns by subscription category so each audience saw the offer that matched its intent, rather than one generic message for all.
- 04
Checkout friction removal
Cut the steps between ad click and confirmed order, then re-read paid efficiency — the ROAS lift had to survive the funnel, not just the ad account.
The verified result.
- The ROAS lift came from creative format and segmentation, not from a larger media budget.
- CAC fell as checkout friction and creative fatigue were removed from the account.
- Repeat purchase confirms the gains were durable, not one-off conversion spikes.
The forward play.
Extend the creative system into co-branded creator drops.