Back to work
Higher Education·TRUGCSocialPerformance
Bahçeşehir University
+340% reach
◇ Challenge
The problem on the desk.
BAU's social presence read like a brochure. Prospective students were scrolling past — competitors with weaker programs were winning the feed.
◇ Strategy
The angle we took.
Repositioned the channel around real student creators. Built a content engine that produced campus-native UGC weekly, then amplified the top 10% with paid.
◇ Execution
Shipped, not slidewared.
12 creators · 96 organic videos · 28 paid campaigns across Meta + TikTok in a single semester.
◇ Results
What the numbers said.
0%
Reach lift
0
Application inquiries
0%
Cost per lead drop
◇ What we'd do next
The forward play.
Roll the creator program into Erasmus markets and turn alumni into a second content tier.