Liv Fertility Center
The problem.
A sensitive category with paid restrictions, low initial trust, and international patients weighing treatment abroad.
The strategic insight.
Fertility decisions are researched privately, late at night, for months. The clinic that answers the hard questions first earns the consultation.
The method.
Question-first education content, consented patient stories, and search mapped to treatment intent — qualified before the consult calendar.
Search + Meta · 40+ patient education assets · consult qualification funnel.
- 01
Question mining
Collected the questions patients actually ask in consultations and mapped them against what the funnel was answering. The gap was candour, not traffic.
- 02
Education library
Built 40+ plain-language education assets that answer the hard questions first, so the clinic earned trust before asking for the consultation.
- 03
Patient story system
Consented patient stories carried the emotional weight a clinic cannot claim for itself, while staying inside medical advertising rules.
- 04
Consult qualification
Qualified leads before the consult calendar so the medical team spent its time on treatment-ready conversations, not tire-kickers.
The verified result.
- Consult leads are the commercial metric — treatment-ready conversations, not raw form fills.
- Cost per consult fell because education content pre-qualified intent before paid retargeting.
- International inquiries confirm the content answered the questions other providers avoided.
The forward play.
Build a dedicated international patient concierge funnel.